THE POWER OF PARTNERSHIPS

The pandemic has changed the world; it is accelerating the reinvention of tourism, with an increased focus on health, well-being and sustainability. Rural tourism has been recognised to become a major beneficiary.  
 

Portugal’s rural hotel supply is insufficient and unprepared for this huge growth potential.  The market is distressed, creating excellent investment opportunities.

Within the current tourism landscape of Portugal, key rural tourism destinations are undersupplied with a lack of high-quality, professionally-run operations. However, in each destination there are one or two hotels that command room rates far above the competition.  These “super-performers” are professionally-run, investing strongly in highly focused marketing to reach their key feeder markets.

We will leverage the market gap by providing high-quality product and operations, combined with aggressive marketing. Our branding and focus on the social and sustainable aspects of tourism will be key differentiators.